Privacy Policy

1. Our Privacy Policy

We process your personal information to run our business and provide our users with the Services. By accepting our Terms of Use, you confirm that you have read and understand this policy, including how and why we use your information. If you don’t want us to collect or process your personal information in the ways described in this policy, you shouldn’t use the Services.

Tmall International’s Terms of Use require all account owners to be at least 18 years of age. Minors under 18 years of age and at least 13 years of age are permitted to use Tmall International’s Services only if they have permission and direct supervision by the owner of the account. Children under age 13 are not permitted to use the Services. You are responsible for any and all account activity conducted by a minor on your account.

By using the Services, you acknowledge that Tmall International will use your information within Australia.

2. Information Collected or Received

In the course of providing our Services, we collect or receive your personal information in a few different ways. We obtain the categories of personal information listed below from the following sources:

  • Directly from you, for example, from forms you complete or during registration,
  • Indirectly from you based on your activity and interaction with our Services,
  • The device or browser you use to access the Services,
  • Our vendors and suppliers that help provide Tmall International services you may interact with, and
  • Third party advertising and marketing partners.

Often, you choose what information to provide, but sometimes we require certain information to provide you the Services. Tmall International uses the personal information it receives and collects in accordance with the purposes described in this policy.


You may provide your name and other personal information (such as birthday, gender, location) in connection with your account and activity. You can edit or remove this information through your account settings.

Automated Information

Tmall International automatically receives and records information from your browser or your mobile device when you visit the Site, use the Apps, or use certain features of the Services. This includes your IP address, cookies, and page data for operating and providing the Services. This information is stored in log files and is collected automatically.

We also automatically collect device-specific information when you install, access, or use our Services. This information can include information such as the hardware model, operating system information, app version, app usage and debugging information, browser information, IP address, and device identifiers.

Data from Advertising and Marketing Partners

As described below, Tmall International receives information from our advertising and marketing partners about you. This information can include attribution information via cookies and UTM tags in URLs to determine where a visit to Tmall International comes from, responses to marketing emails and advertisements, responses to offers, and audience information from partners who you have given consent to share that information with us.

Location Information

We collect information about your use of the Services for advertising, for analytics, to serve content, and to protect the Services. This can include your IP address, browser information (including referrers), device information (such as iOS IDFA, IDFV for limited non-advertising purposes, Android AAID, and, when enabled by you, location information provided by your device).

Information from Third Parties

Some members or visitors may choose to connect to Tmall International or register an account using an external third-party application, such as Facebook. Connecting your Tmall International account to third-party applications or services is optional. If you choose to connect your account to a third-party application, it is subject to your agreements with that third party. Their Terms of Use and privacy notices are separate from our own.

Non-Member Information

Tmall International receives information about “non-members” in connection with certain features. This includes when a non-member subscribes to an Tmall International newsletter or uses Guest Checkout to make a purchase. Non-member information is used only for the purposes disclosed when it was submitted to Tmall International. We may use it for purposes necessary to the functioning of Tmall International’s Services or where Tmall International has a legitimate interest, or to facilitate action authorised by a member or the non-member.

3. Messages from Tmall International

On occasion, Tmall International will need to contact you. We usually deliver these messages by email, but you can choose to opt out. You can disable marketing communications via email or Messages in your account settings or by unsubscribing. Every account is required to keep a valid email address on file to receive messages. Tmall International may also contact you by telephone to provide member support or for transaction-related purposes if you request that we call you. Additionally, and with your consent where required by applicable law, Tmall International may contact you by SMS (or similar) message. We may also reach out to you by telephone in order to provide you with customer support or to follow up on cases. You can update your contact preferences in your account settings.

Some messages from Tmall International are service-related and necessary for members and Guest Checkout users. You understand and agree that Tmall International can send you non-marketing emails or messages, such as those related to transactions, your account, security, or product changes. Examples of service-related messages include an email address confirmation/welcome email when you register your account, notification of an order, service availability, modification of key features or functions and correspondence with Tmall International’s Support team (including by chat interface or the other methods of communication as described above).

You can control which marketing emails or messages they receive from Tmall International through your account settings. Please note that some changes to your account settings may take a few days to take effect.

4. Information Uses, Sharing, & Disclosure

We respect your privacy. Tmall International will not disclose your name, email address or other personal information to third parties without your consent, except as specified in this policy.

You can control your privacy settings through the opt-out buttons in your account settings privacy tab, and the Privacy Settings link in the footer of most site pages and our homepage. Please note that some changes to your privacy settings may take a few days to take effect. We or our sellers may advertise our Services or our sellers’ products through a variety of different mediums and rely on your consent to do so off-site.

5. Security

The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and after it is received, for example encryption is used for certain information (such as credit card numbers) using TLS (transport layer security). Unfortunately, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, while we strive to protect your personal information, we can’t guarantee its absolute security.

Your account information is protected by a password. It is important that you protect against unauthorised access to your account and information by choosing your password carefully and by keeping your password and computer secure, such as by signing out after using the Services.

If you have any questions about the security of your personal information, you can contact us at

6. Retention

Tmall International will retain your information only for as long as is necessary for the purposes set out in this policy, as your account is active, or as needed to provide the Services to you. If you no longer want Tmall International to use your information to provide the Services to you, you may close your account. Tmall International will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and as otherwise described in this policy. We also retain log files for internal analysis purposes.


We use both technically necessary (for the functioning and security of the Services) and non-technically necessary cookies and similar technologies.

7. Privacy Policy Changes

We may amend or update this policy from time to time. If we believe that the changes are material, we’ll let you know by doing one (or more) of the following:

  • Posting the changes on or through the Services,
  • Sending you an email or message about the changes, or
  • Posting an update in the version notes on the Apps’ platform.

We encourage you to check back regularly and review any updates.

8. Contact

If you have any questions:

Contact our Support team via our Help Center

Send an email to

Write to us at one of the following addresses:

325 Milton Road
Auchenflower 4066
QLD, Australia

2/17 Benronalds St
Seventeen Mile Rocks 4073
QLD, Australia

Last updated on 26 June, 2021